Client: Warehouse36, Juvenile Diabetes Research Foundation, Ford Motor Co.

Project Outline: Advertising 5-fold/Poster. This piece was used to promote a charity event for the JDRF. A series of stamped steel pedal cars were modified by famous hot rod builders and were auctioned off. This piece was an oversized single sheet that was used as both a poster and standee promoting the auction. As a mailer it was 5-folded to reveal the images and text in a specific way.

Target Audience: Attendees of the JDRF gala and auction.

Software: Photoshop, Illustrator